Progressive companies apply themselves to aligning employees with their “True North”. That way, all employees, from the executive- management level down, become part of a cohesive strategy. Identifying your business's true objective and embedding in your organization also provides a strong foundation for all strategic decision-making.

We help you identify and deploy any one of the three kinds of business strategy.

1. Strategy in general: Strategy in general is about relationship between the means and the ends.

• What is our objective? What are the ends we seek?
• What is our current strategy, implicit or explicit?
• What courses of action might lead to the ends we seek?

2. Corporate Strategy: It’s about our choices & commitment to businesses/ markets/ Services/ Products in which our company will operate.

• What is the current strategy, implicit or explicit?
• What assumptions have to hold for the current strategy to be viable?
• What is happening in the larger, social, political, technical and financial environments?
• What are our growth, size, and profitability goals?
• In which markets will we compete?
• In which businesses?
• In which geographic areas?

3. Competitive Strategy: It’s about our competitors and competition and defines for a given business the basis on which it will compete.

• What is the current strategy versus what’s happening in the industry with our competitors?
• What is our size, growth and profitability goal?
• What services/ products do we offer and who are our customers?
• How will we distribute our products and deploy our services? Which technologies will we employ?
• What are our core capabilities and what do we need to acquire through alliance?